About

SaurabhGupta ProfilePic 2016 small

I am a creative problem solver, passionate about branding & communications and how they can – and should – be integrated with business strategy for managing change, growth, engagement, efficiency and ultimately, contributing to the bottom line.

For most of my career spanning 16 years, I have been working with organizations to kick-start or develop a function, department or a process in the realm of creativity and communications. From launching a successful organic products range that is now sold world over to setting up intranet and services that help reduce IT support costs, my career is replete with examples of successfully leveraging communications for meeting business objectives.

COMPETENCIES

  • Managing and synchronizing a brand online, offline and within the organization
  • Translating raw information into designed communication to meet specific aims with the target audience
  • Establishing processes and systems to run communications operations and work with creative professionals
  • Developing brand guidelines, templates and policies
  • Managing budgets, vendors and teams locally or remotely
  • Strategizing and translating strategies into roadmaps and action plans; change management
  • Facilitating meetings and workshops, delivering talks and presentations
  • Supervising the technical backbone of communications: web and email hosting, CRM, CMS, cloud services, etc.

QUALIFICATIONS

MA (Graphic Design) London
London Metropolitan University, 2009, 1st Class with Merit

B. Engg. (Printing Technology)
Pune University, Year 2000, 1st Class with Distinction

PG Diploma in Brand Management
ICFAI University (distance learning), 2013

CERTIFICATIONS

• ITIL 2011 Intermediate – Service Operations
• PRINCE2 Project Management Certified Practitioner

TRAININGS

  • Facilitation Skills Training
    Institute of Cultural Affairs, Pune (2016)
  • Finance for Non-Finance Managers
    Tata Management Training Centre, Pune (2013)
  • Configuring and Administering SharePoint 2010
    SEED Infotech, Pune (2012)
  • Design for persuasion: Multi-sensory Experience for Consumer Delight
    NID, New Delhi (2008)
  • Creating Corporate Identity & Branding
    National Institute of Design, Ahmedabad (2005)

SOFTWARE

Adobe InDesign, Photoshop and Illustrator CC, MS Office 2010, SharePoint online

CAREER TRACK

Jan 2014 - Jul 2016
Director of Communications
at Initiatives of Change International
Switzerland based non-profit organisation
Pune
Jul ’10 – Dec ‘13
Senior Specialist – Communications
SunGard
Fortune 500, financial software
Pune
Aug’07- Sep’08
Manager - Design and Creative Services
Sodexo
Fortune 500, food & facilities management & vouchers
Bangalore
Dec’05 – Jul’07
Proprietor, Manthan Design
Design and printing services
Indore
Oct’01 – Dec’05
Manager – Design, Organic India
India's leading producer & exporter of certified organic herbal products
Lucknow
Oct ’00 – Jul’01
Executive – Operations
Better Communications
Reprographics for advertising agencies and advertisers
Mumbai