Tulsi Tea Collection

This would be the most significant body of my work in the initial stages of my career. The work has been meaningful not only because it has lasted the test of time (this packaging produced between 2002 to 2005 is still seen on shelves in several countries) but also because it is a genuinely healthy product that benefits consumers, farmers and the environment in a financially sustainable way.

I learnt a lot about packaging design and production as well as regulations and marketing strategy through this work.

The work involved expanding the template of this packaging design into several variants, packaged in several formats and sizes for loose tea and tea-bags. This set was produced for several countries, with customisation based on the regulations and consumer response in that market.