Sodexo offers food catering services to several corporates, and this identity theme was designed
Sodexo required a consistent and prominent branding across almost 50 corporate cafetaria which it manages in India. The branding needed to blend with the existing infrastructure of the client on which the company has no control.
The solution was a design pattern, type style, col- our scheme, signage with icons and wall panels.
Click on the thumbnails below to view larger image.
Vidhayak Dal, a new fledgling political party was formed in Lucknow and was given ‘railway engine’ as their election symbol from the Election Commission. My job was to create a simple and easy to identify logo comprising of an engine.
I decided to take the front face of an engine for the symbol instead of the side as I felt that it looked stronger and more assertive. I added saffron and green as brush strokes in the background to give the logo a patriotic flair.
Eastern Venture is a UK company that deals in organic products from India. Their identity was based on the graphic of lotus, signifying purity and a connection with India. It also helps distinguish the brand by not using the more commonly used green in this industry.
Corporate Vision Poster
‘Digital Solutions 4 u’ a rather unconventional but friendly name for an IT services firm wanted a simple but catchy logo. This design was approved by the promoter at first sight without any amendments!
I stayed away from the use of blue hue which has become a cliche in the visual identity of IT companies.
After the successful execution of the visual identity for Leaders, the next project was to create logo for their sister concern, Vaibhav Arts, a brand under which they sold traditionally embroidered but contemporarily styled garments.
While the logo design was distinct from Leaders, the stationery followed the same style of a thick border with gold embellishment. This became the visual connection between the two lines of business.
‘Leaders’ has been in the business of garments featuring traditional embroidery since 1949. One of their specialities is zardozi, the technique of embroidery using gold thread. They wanted to digitize their logo for future applications as well as make it more contemporary.
I traced the typography of the old logo and retained it while removing some superfluous elements of the logo. For their stationery, metallic gold ink was used which not only gave it a premium look but also drew attention to their zardozi speciality.
Prithvi Innovations is an NGO that sensitizes children towards their responsibility towards the environment. including tree plantation.
The brief was to create a logo with the basic earthy colours and for it to represent an individual, as they focus on personal initiative towards caring for the earth.
I chose earth colours of brown and green and for the sake of differentiation, chose cooler tones instead of the conventional warm tones.