A brochure to introduce the concept of Initiatives of Change.
A set of two posters sponsored by the promoter of a housing society to make the residents aware of initiatives taken by them to conserve electricity and harvest rain water.
IITM is one of the few institutes in the country that offers a course in Aeronautical Engineering, accredited by the Aeronautical Society of India (AeSI). Although they offer courses in a few other streams, this course is the main attraction for prospective students, hence the speciality that was highlighted on the cover.
Ashi Diamonds, an established name in the B2B diamond trade. This is their new e-commerce offering to help their customers, diamond retailers, sell their merchandise online .
The project was to design a set of leaflets and a folder to keep them in. Click on the thumbnails below.
(Above) A magazine advertisement for Ashi Diamond.
A campaign for the US mobile telecom brand Lingo, offering value for money services. This campaign was made on a show string budget with only one photograph at disposal. The ads were released in several magazines in the USA.
The year saw an increased focus on promoting herbal supplements among medical practitioners and medicine shops (pharmacies). Several clinical information driven materials have been created for this purpose. They are being used by representatives in their meetings with medical practitioners. As many of the supplements are considered ‘over the counter’ some promotional material targeted at consumers are provided in the shops for them to choose from.