Marketing Collateral for Tulsi Tea at retail outlets

As the Tulsi Tea range of herbal tea started getting sold in retail outlets, there was a need to prepare collateral to mark its presence in the shops. Danglers, stickers and shelf strips have been created for this purpose.

The brochure is presenting the product range to new retailers, to get them interested in start merchandising it.

The most interesting part of the campaign was arriving at the background colour which complements the multi-colour packaging of the Tulsi Teas very well. Photography was the easier part, because we found one of the employees of the company and his wife perfectly suited to represent the target group of consumers.  The shoot was conducted in the company’s farm.

Corporate profile for a manufacturer

NCM SHOAVA are a pioneer in manufacturing accessories for earth-moving equipment, and are leaders in hammers that are used to break solid rocks.

As they prepared to venture into new international markets, they needed a professionally done company profile on paper and in a CD to use at client meetings, trade fairs, etc.

The result was a clean and minimalist design that reflected the robustness of their products and excellence of the organization.

(Above) The collage, originally created for the cover of the profile, has found many applications from desktop wallpaper to office interiors.

NCM_ProfilecoverNCM_Profile45A few posters have also been created  for use in the factory premises (below). NCM_PolicyPosters