As the Tulsi Tea range of herbal tea started getting sold in retail outlets, there was a need to prepare collateral to mark its presence in the shops. Danglers, stickers and shelf strips have been created for this purpose.
The brochure is presenting the product range to new retailers, to get them interested in start merchandising it.
The most interesting part of the campaign was arriving at the background colour which complements the multi-colour packaging of the Tulsi Teas very well. Photography was the easier part, because we found one of the employees of the company and his wife perfectly suited to represent the target group of consumers. The shoot was conducted in the company’s farm.