Concept and design, printing and on-site installation for a three day promotional event for a traditional form of jewellery design. The jewellery comes from the royal heritage of Rajasthan, and is reflected in the event’s identiy.
A campaign for the US mobile telecom brand Lingo, offering value for money services. This campaign was made on a show string budget with only one photograph at disposal. The ads were released in several magazines in the USA.
The year saw an increased focus on promoting herbal supplements among medical practitioners and medicine shops (pharmacies). Several clinical information driven materials have been created for this purpose. They are being used by representatives in their meetings with medical practitioners. As many of the supplements are considered ‘over the counter’ some promotional material targeted at consumers are provided in the shops for them to choose from.
As the Tulsi Tea range of herbal tea started getting sold in retail outlets, there was a need to prepare collateral to mark its presence in the shops. Danglers, stickers and shelf strips have been created for this purpose.
The brochure is presenting the product range to new retailers, to get them interested in start merchandising it.
The most interesting part of the campaign was arriving at the background colour which complements the multi-colour packaging of the Tulsi Teas very well. Photography was the easier part, because we found one of the employees of the company and his wife perfectly suited to represent the target group of consumers. The shoot was conducted in the company’s farm.
NCM SHOAVA are a pioneer in manufacturing accessories for earth-moving equipment, and are leaders in hammers that are used to break solid rocks.
As they prepared to venture into new international markets, they needed a professionally done company profile on paper and in a CD to use at client meetings, trade fairs, etc.
The result was a clean and minimalist design that reflected the robustness of their products and excellence of the organization.
(Above) The collage, originally created for the cover of the profile, has found many applications from desktop wallpaper to office interiors.
A few posters have also been created for use in the factory premises (below).
Rosella Fanelli is an Italian dancer of the classical Indian dance form Kathak. This is her profile targeted at those who wish to know more about her or organise her performance.