This card has been made for the division of The Times of India for school children. It’s a membership card with a host of sponsored offers inside.
A need has been felt for a long time to revive the packaging of the supplements. One day the Chairperson came to me with a very clear and strong idea that they should be yellow!
Just like the Tulsi Tea packaging, the herbal supplements too were packaged in bright hues. A yellow background worked very well with all the colours, giving the range a distinct presence on the shelf, in contrast with the more common white and subdued backgrounds in this category.